About us

I’m Xander, the founder of NIXXIT and a lifelong nail biter.

 

From what my parents tell me, it started around age 3. I grew up in Hawaii, and whether I was playing in the sand or paddling out into the waves, one thing was constant: my fingers were in my mouth. My dad was a biter too, so maybe it ran in the family. But even as I got older, the habit stuck — and so did the shame.

 

I became a pro surfer, spending hours in the water every day. But the moment I got out, I dreaded looking at my hands. My nails were chewed up, the skin around them raw and pruney. I was embarrassed. I’d hide my hands in meetings. Curl my fingers on dates. And when people would call it a “disgusting habit,” it only added to the insecurity.

 

Sure, I tried the bitter polishes. But they were glossy, smelled like nail polish remover, and honestly just felt toxic. I wanted something that actually worked — and didn’t make things worse.

 

That’s when NIXXIT was born.

 

What started as a personal mission to break my own habit has turned into a global product helping tens of thousands of others do the same. Today, NIXXIT has helped over 30,000 kids and adults around the world stop biting their nails — with a clean, non-toxic, invisible formula that actually works.

 

And yeah… it’s wild to think that my worst habit became my life’s work. But I get it. If you’ve been struggling with nail biting for years — or watching your child try and fail to stop — you’re not alone.

 

I built NIXXIT for me. Now, I’m honored it can help you too.